{"id":10608,"date":"2021-11-15T14:33:52","date_gmt":"2021-11-15T14:33:52","guid":{"rendered":"https:\/\/mc.sonae.pt\/?page_id=10608"},"modified":"2025-08-13T16:31:08","modified_gmt":"2025-08-13T16:31:08","slug":"strategic-pillars","status":"publish","type":"page","link":"https:\/\/mc.sonae.pt\/en\/strategic-pillars\/","title":{"rendered":"Strategic Pillars"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_height_percent=&#8221;0&#8243; back_image=&#8221;16980&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;fixed&#8221; back_position=&#8221;center center&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;255910&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;115685&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;207757&#8243; el_class=&#8221;line-title will-appear&#8221;]Strategic Pillars[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;169260&#8243;][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;527820&#8243; el_class=&#8221;margin-top-md&#8221;]Our strategic guidance is rooted in a concrete definition of the pillars that steer our growth and leadership pathways in the markets we operate whilst pledging value creation for our Stakeholders.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;918000&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;xs&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;114180&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-rocket&#8221; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-3x&#8221; media_div=&#8221;background&#8221; uncode_shortcode_id=&#8221;172976&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;1000&#8243; uncode_shortcode_id=&#8221;124943&#8243; text_color_type=&#8221;uncode-palette&#8221;]ACCELERATED GROWTH[\/vc_custom_heading][vc_column_text css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;600&#8243; uncode_shortcode_id=&#8221;170268&#8243;]<strong>Grocery<\/strong>\r\nTo expand our store network, with a particular focus on proximity formats, modernise our current store portfolio, and significantly enhance our digital channels, ensuring an increasingly convenient, innovative, and omnichannel experience.\r\n\r\n<strong>\r\nHWB<\/strong>\r\nTo consolidate and expand our Iberian presence through a sustained store network expansion and e-commerce operation of our health, wellness and beauty brands \u2013 Wells, Arenal and Druni.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;918000&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;xs&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;114180&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-target&#8221; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-3x&#8221; media_div=&#8221;background&#8221; uncode_shortcode_id=&#8221;156334&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;1000&#8243; uncode_shortcode_id=&#8221;144222&#8243; text_color_type=&#8221;uncode-palette&#8221;]CUSTOMER FOCUS[\/vc_custom_heading][vc_column_text css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;600&#8243; uncode_shortcode_id=&#8221;123695&#8243;]<strong>Grocery<\/strong>\r\nTo ensure an accessible and distinctive product offering, recognised by our customers, while reinforcing our market leadership mainly through a valuable promotion approach, high-quality fresh products, and modernised food solutions\r\n\r\n<strong>\r\nHWB<\/strong>\r\nTo reinforce and innovate our store network, adding new concepts like Opticians or Beauty that better answer to specific customer needs, as well as improve our e-commerce value proposition[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;547220&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;114180&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-cogs&#8221; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-3x&#8221; media_div=&#8221;background&#8221; uncode_shortcode_id=&#8221;143413&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;1000&#8243; uncode_shortcode_id=&#8221;523059&#8243; text_color_type=&#8221;uncode-palette&#8221;]DIGITAL[\/vc_custom_heading][vc_column_text css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;600&#8243; uncode_shortcode_id=&#8221;583661&#8243;]\r\n<ul>\r\n \t<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">To provide seamless and engaging shopping experiences, both in-store and online, reinforcing our competitive edge in an increasingly digital marketplace <\/span><\/li>\r\n \t<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">To benefit from the strategic use of technology, automation, and data analytics to anticipate customer needs and improve operational efficiency<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;xs&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;110927&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-group&#8221; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-3x&#8221; media_div=&#8221;background&#8221; uncode_shortcode_id=&#8221;709861&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;1000&#8243; uncode_shortcode_id=&#8221;151654&#8243; text_color_type=&#8221;uncode-palette&#8221;]PEOPLE[\/vc_custom_heading][vc_column_text css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;1200&#8243; uncode_shortcode_id=&#8221;137161&#8243;]\r\n<ul>\r\n \t<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">To create an inclusive and inspiring working environment that empowers our people and strengthens our long-term success<\/span><\/li>\r\n \t<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">To improve our abilities to attract and retain top talent as well as develop our teams, ensuring the necessary skills to thrive in a competitive and evolving market<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;117692&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-leaf&#8221; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-3x&#8221; media_div=&#8221;background&#8221; uncode_shortcode_id=&#8221;191573&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;1000&#8243; uncode_shortcode_id=&#8221;206182&#8243; text_color_type=&#8221;uncode-palette&#8221;]SUSTAINABILITY[\/vc_custom_heading][vc_column_text css_animation=&#8221;top-t-bottom&#8221; animation_delay=&#8221;1200&#8243; uncode_shortcode_id=&#8221;805769&#8243;]\r\n<ul style=\"direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\r\n \t<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">To set the standard for sustainability in the retail sector by integrating responsible environmental and social practices across our value chain<\/span><\/li>\r\n \t<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">To empower our customers to make informed choices by providing clear information and making sustainable and healthy lifestyles more accessible<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;854957&#8243; el_class=&#8221;margin-top-lg margin-bottom-md&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;160969&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;200890&#8243; el_class=&#8221;bold&#8221;]Discover our main achievements.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; icon_position=&#8221;right&#8221; link=&#8221;url:https%3A%2F%2Fmc.sonae.pt%2Fen%2Fawards-and-distinctions%2F|title:Awards%20and%20Distinctions&#8221; icon=&#8221;fa fa-angle-right&#8221; el_class=&#8221;button-big&#8221; uncode_shortcode_id=&#8221;172605&#8243;]Awards and Distinctions[\/vc_button][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row row_height_percent=&#8221;0&#8243; back_image=&#8221;16980&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;fixed&#8221; back_position=&#8221;center center&#8221; kburns=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;255910&#8243;][vc_column column_width_percent=&#8221;100&#8243; 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